International evidence on happiness and social media.
The relationship between social media and happiness is contingent upon both platform design and the broader cultural and social context in which social media use takes place. Key Insights Trends in global happiness • Nordic countries lead the happiness rankings once again. Finland is still in a group of one at the top, followed by a group of three: Iceland, Denmark, and Costa Rica. Sweden and Norway complete the top six, followed by the Netherlands, Israel, Luxembourg, and Switzerland to round out the top ten. Costa Rica’s rise to 4th marks the highest ever ranking for a Latin American country. • Looking at changes in happiness from the 2006–2010 base period to 2023–2025, there are more countries with significant gains (79) than with significant losses (41), among the 136 countries ranked. • Within that period, most of the 21 countries that have gained a point or more on the 0–10 life evaluation scale are in Central and Eastern Europe, reflecting the convergence in E...